Hey, I’m Amanda — the one behind LUME.

I’m a mum of one, living on the edge of Lake Macquarie, New South Wales.

For a long time, I struggled to find simple, elevated basics that felt right — pieces that were parent-practical, play-friendly, washed well, and genuinely built to last. The brands I loved kept disappearing, and I grew tired of the constant disappointment.

So I created LUME.

After an injury ended my career as a frontline emergency worker, creativity quietly found its way back to me. What started as a personal search for better clothing slowly grew into this brand.

LUME is the collection I always wished existed — thoughtful, timeless essentials that feel as good as they look. The kind of pieces my boy wears now, the ones I’ll wear myself soon, and the gentle clothing I hope other families will love too.

Transparency, quality, and intention sit at the heart of everything we do. LUME is for parents who want heirloom pieces that can be passed down with love. For caregivers who crave elevated everyday outfits that don’t feed fast fashion. For families who value knowing exactly who made their clothes and how.

Most importantly, LUME is for the caregivers who love their little light bearers and want to support meaningful change. A portion of every profit will be donated to organisations working tirelessly to prevent and intervene in child exploitation around the world. It’s a cause that matters to me, and I’m proud to support it through this brand.

If that resonates with you, I’m truly glad you’re here.

Thanks for stopping by,

Amanda 💛